If you are looking to learn
about whole SEO strategies then you are at right place. Here at chasadnaeem, this
article will be an overview and a
complete guide of search engine optimization (SEO) for beginners.
SEO is
compulsory advertising approach if you have
desire to optimize and
ranked at top your website on SERP
(search engines result
pages).
In this Article to
SEO Basics for Beginners, we’ll cover:
1)
What is SEO and Its Importance:
2)
How SEO Work?
3)
What is SERP?
4)
Types of Search Engine:
5)
Types of SEO:
6)
How Google Work?
7)
What is Keyword Research?
8)
Keyword
Research Tools name:
9) How to write a friendly content for Article?
10) How to publish/submit Article in WordPress?
11) What is Search Intent?
LET’S START SEO BASICS PART 1
1) What is SEO and Its Importance:
SEO word represent as Search
Engine Optimization. Simply it’s an optimization technique to enhance your
website rank and trust on search engine.
Your online traffic would
increase, this implies that the more individuals can see your site and its
content, and the high probabilities to deliver a bigger amount of people to
your product or service.
2) How SEO Work?
SEO is closely relating to
amount and quality of content. Well, A better front and back of your website
will get more traffic at search engine ranking.
There are 3 main factors for SEO works, that’s are:
Strong Backlinks
Building
Creation of strong backlinks
at high quality sites will improve your DA (Domain Authority) and trust at
search engine.
Keyword Analyzing
Keyword can be single words or
expressions that individuals much of the time use to find what they are
searching for. Keywords are one of the reasons that why you really want SEO for
your business.
Content Creation
Content is whatever those
users see or hears, including:
Infographics
Videos
Social media posts
Blogs/Articles
Podcasts
Webpage text
Newsletters
3) What is SERP?
SERP represent
as Search Engine Result Pages. When user search any query then Google shows related
result pages at top that can include organic result pages, paid Ads result
pages, Infographics, Videos etc.
4) Types of Search Engine:
Search Engines Type like Google, Bing,
Yahoo, Baidu etc that’s all have same ranking factor & work methodology.
5) Types of SEO:
There are three types
of SEO these days.
(i)
ON
PAGE SEO
All internal Data in website like Web
Pages, Titles, Meta Description and Images etc are known as ON PAGE SEO.
(ii)
OFF
PAGE SEO
We improve our website DA (Domain Authority) by the Help of
OFF PAGE SEO. In which we create strong
backlinks on third party sites to improve our DA &
Trust Score because that
is the ranking factor on SERPs.
(iii)
TECHNICAL
SEO
Web Coding related Issues are known as TECHNICAL SEO.
All these three types are known as White
Hat SEO.
6) How Google Work?
As we know that Google is a trust and it
work on 3 Software:
(i)
Spider
Spider main work is to collect new Data or
Content URLs from any website and reached it to Database.
(ii)
Index
Index will index the collected Spider URLs on Google SERP
(Search Engine Result Page).
Index gives ranking (1 Page or 2nd on
Google) to URLs on the base of factors that fulfill by users like:
How
much is domain Authority and backlinks are
created.
There
is no grammatical mistake in content
and title should
accurate.
Hosting and Domain is new or Old etc.
(iii)
Query
Query show best result on top 1st page for
user when he searches something. Query follow all Google factors and then
showed result accordingly.
7) What is Keyword Research?
Everything that we search on Google is
known as Keywords.
There are 3
Properties of Keywords
(i)
Search
Volume
Volume of Keyword means how much peoples
search that unique keyword on SERP
(Search Engine Result Page).
Keyword Surfer
is a 100% allowed extension that permits you to get search volumes directly in
Google search results.
(ii)
CPC
(Cost Per Click)
CPC (Cost Per Click) is used when we
upload ads
on google with a unique keyword.
(iii)
Competition
Competition
means how much peoples are doing effort to rank for same blog or Keywords.
There are 3
types of Competition.
(i) Low Level 1-10 (ii) Medium level 20-40 (iii) High
Level 40-100
Its better to find a keyword with low Competition and
high volume.
8) Keyword
Research Tools name:
Free Keyword Research Tools name are as fellow:
(i) Keyword Planner (ii) Uber suggest
You
should have Google Ads Account for Keyword Planner. After login go to Tools
& Setting on top bar and then in Planning ---> Keyword Planning
Paid Keyword Research Tools name are as fellow:
(i) Ahrefs
(ii) SEMrush
9) How to
write a friendly content for Articles?
SEO friendly content should be followed
Google guidelines and Algorithm.
Steps for writing SEO Articles:
(i) Create a Title with Primary or Focus
keyword.
(ii) Bold the Title but do not bold the
rest body of article because its a Black hat technique regarding Google. We are
working on White hat technique also known as legal technique.
(iii) Title is actual heading so do not
repeat again.
(iv) Paragraph contain minimum 200 words
and focus keyword should repeat in first 100 words. Focus keyword repeat
minimum 3 times in first Paragraph.
(v) In 2nd Heading and Paragraph, focus
keyword should repeat minimum 2 times in Paragraph.
(vi) Do not repeat focus keyword 2 times
in a single line of Paragraph, it should better to put focus keyword in 2 to 3
lines distance.
(vii) Try to write a Short Paragraph. Its
better for user experience.
(viii) Use multimedia in paragraphs like
Images, Videos and Infographics (Image with Info) etc. Videos content engaged more
users.
(ix)
Use the Related keywords as well.
(x) In Total Paragraph use 1% Focus
Keywords. For example, in 1000 words paragraph, only 10 times focus keywords
will repeat. Most repetition of
focus keywords will Paralyzed the website by Google.
(xi) Write a lengthy and Informative
Article with minimum 1836 words or above.
(xii) Write Conclusion in the last with
minimum of 100 words and FAQ with minimum of 5 Ans & Questions.
10) How to
publish/submit Article in WordPress?
(i) A fully written Article with Title
should submit/published through WordPress post tab that is in lift side bar in
your WordPress dashboard.
(ii) There are 2 options for submitting
Article "Post" "Pages". But we should submit through post
because Google give more ranking and Priority to post than pages.
11) What is Search Intent?
(i) Types of things or any Keywords in
user mind that he tries to find on SERP (Search Engine Result Page) is called
Search Intent.
(ii) There are three types of Search Intent:
1- Informational Search Intent
User try to search some informational
content. For example, a user tries to search "What is Digital
marketing" "When FIA result will announce” etc.
2- Navigational Search Intent
User try to search location-based keywords
in Particular Areas. For Example, a user tries to search "Latest jobs in Dubai UAE"
"Digital marketing course in Lahore" etc.
3- Transactional Search Intent
User try to search sell/buy related
content. For Example, a user wants to buy a Cell Phone then he will search
"Buy Samsung Phone" "Buy iPhone 11 Pro" Or "Buy Ladies
Dress" etc.
(iii) We will write content according to
user thinking and mind set that what he wants and can search etc. Search Intent
is very important and a big Ranking Impact.
For Example:
Suppose We are writing an Article on SEO
then to add all things that a user wants or can search. like,
What is SEO?
Eligibility for SEO?
Future Scope of SEO?
Anything a user can search, must add in
Article or available on Web Page that increase chance to show on SERP (Search
Engine Result Pages).
0 Comments