SEO Basic Concepts for Beginners | Complete Guide for Search Engine Optimization

 

If you are looking to learn about whole SEO strategies then you are at right place. Here at chasadnaeem, this article will be an overview and a complete guide of search engine optimization (SEO) for beginners.

SEO is compulsory advertising approach if you have desire to optimize and ranked at top your website on SERP (search engines result pages).

 In this Article to SEO Basics for Beginners, we’ll cover:

      1)    What is SEO and Its Importance:

      2)    How SEO Work?

      3)    What is SERP?

      4)    Types of Search Engine:

      5)    Types of SEO:

      6)    How Google Work?

      7)    What is Keyword Research?

      8)    Keyword Research Tools name:

      9)     How to write a friendly content for Article?

     10)    How to publish/submit Article in WordPress?

     11)    What is Search Intent?

LET’S START SEO BASICS PART 1

1)  What is SEO and Its Importance:

SEO word represent as Search Engine Optimization. Simply it’s an optimization technique to enhance your website rank and trust on search engine.

Your online traffic would increase, this implies that the more individuals can see your site and its content, and the high probabilities to deliver a bigger amount of people to your product or service.

2)  How SEO Work?

SEO is closely relating to amount and quality of content. Well, A better front and back of your website will get more traffic at search engine ranking.

There are 3 main factors for SEO works, that’s are:

Strong Backlinks Building

Creation of strong backlinks at high quality sites will improve your DA (Domain Authority) and trust at search engine.

Keyword Analyzing

Keyword can be single words or expressions that individuals much of the time use to find what they are searching for. Keywords are one of the reasons that why you really want SEO for your business.

Content Creation

Content is whatever those users see or hears, including:

Infographics

Videos

Social media posts

Blogs/Articles

Podcasts

Webpage text

Newsletters

3)  What is SERP?

SERP represent as Search Engine Result Pages. When user search any query then Google shows related result pages at top that can include organic result pages, paid Ads result pages, Infographics, Videos etc.  

4)  Types of Search Engine:

Search Engines Type like Google, Bing, Yahoo, Baidu etc that’s all have same ranking factor & work methodology.

5)  Types of SEO:

There are three types of SEO these days.

(i)                ON PAGE SEO 

All internal Data in website like Web Pages, Titles, Meta Description and Images etc are known as ON PAGE SEO.

(ii)             OFF PAGE SEO

We improve our website DA (Domain Authority) by the Help of OFF PAGE SEO. In which we create strong backlinks on third party sites to improve our DA & Trust Score because that is the ranking factor on SERPs.

(iii)           TECHNICAL SEO

Web Coding related Issues are known as TECHNICAL SEO.

All these three types are known as White Hat SEO.

6)  How Google Work?

As we know that Google is a trust and it work on 3 Software:

(i)                Spider

Spider main work is to collect new Data or Content URLs from any website and reached it to Database.

(ii)             Index

Index will index the collected Spider URLs on Google SERP (Search Engine Result Page).

Index gives ranking (1 Page or 2nd on Google) to URLs on the base of factors that fulfill by users like:

How much is domain Authority and backlinks are created.

There is no grammatical mistake in content and title should accurate.

Hosting and Domain is new or Old etc.

(iii)           Query

Query show best result on top 1st page for user when he searches something. Query follow all Google factors and then showed result accordingly.

7)  What is Keyword Research?

Everything that we search on Google is known as Keywords.

There are 3 Properties of Keywords

(i)                Search Volume

Volume of Keyword means how much peoples search that unique keyword on SERP (Search Engine Result Page).

Keyword Surfer is a 100% allowed extension that permits you to get search volumes directly in Google search results.

(ii)             CPC (Cost Per Click)

CPC (Cost Per Click) is used when we upload ads on google with a unique keyword.

(iii)           Competition

Competition means how much peoples are doing effort to rank for same blog or Keywords.

There are 3 types of Competition.

(i) Low Level 1-10 (ii) Medium level 20-40 (iii) High Level 40-100

Its better to find a keyword with low Competition and high volume.

8)  Keyword Research Tools name:

Free Keyword Research Tools name are as fellow:

(i) Keyword Planner (ii) Uber suggest

You should have Google Ads Account for Keyword Planner. After login go to Tools & Setting on top bar and then in Planning ---> Keyword Planning

Paid Keyword Research Tools name are as fellow:

(i) Ahrefs (ii) SEMrush

9)   How to write a friendly content for Articles?

SEO friendly content should be followed Google guidelines and Algorithm.

Steps for writing SEO Articles:

(i) Create a Title with Primary or Focus keyword.

(ii) Bold the Title but do not bold the rest body of article because its a Black hat technique regarding Google. We are working on White hat technique also known as legal technique.

(iii) Title is actual heading so do not repeat again.

(iv) Paragraph contain minimum 200 words and focus keyword should repeat in first 100 words. Focus keyword repeat minimum 3 times in first Paragraph.

(v) In 2nd Heading and Paragraph, focus keyword should repeat minimum 2 times in Paragraph.

(vi) Do not repeat focus keyword 2 times in a single line of Paragraph, it should better to put focus keyword in 2 to 3 lines distance.

(vii) Try to write a Short Paragraph. Its better for user experience.

(viii) Use multimedia in paragraphs like Images, Videos and Infographics (Image with Info) etc. Videos content engaged more users. 

(ix)  Use the Related keywords as well.

(x) In Total Paragraph use 1% Focus Keywords. For example, in 1000 words paragraph, only 10 times focus keywords will repeat. Most repetition of focus keywords will Paralyzed the website by Google.

(xi) Write a lengthy and Informative Article with minimum 1836 words or above.

(xii) Write Conclusion in the last with minimum of 100 words and FAQ with minimum of 5 Ans & Questions.

10)  How to publish/submit Article in WordPress?

(i) A fully written Article with Title should submit/published through WordPress post tab that is in lift side bar in your WordPress dashboard.

(ii) There are 2 options for submitting Article "Post" "Pages". But we should submit through post because Google give more ranking and Priority to post than pages.

11)  What is Search Intent?

(i) Types of things or any Keywords in user mind that he tries to find on SERP (Search Engine Result Page) is called Search Intent.

(ii) There are three types of Search Intent:

     1-    Informational Search Intent

User try to search some informational content. For example, a user tries to search "What is Digital marketing" "When FIA result will announce” etc.

     2-    Navigational Search Intent

User try to search location-based keywords in Particular Areas. For Example, a user tries to search "Latest jobs in Dubai UAE" "Digital marketing course in Lahore" etc.

3- Transactional Search Intent

User try to search sell/buy related content. For Example, a user wants to buy a Cell Phone then he will search "Buy Samsung Phone" "Buy iPhone 11 Pro" Or "Buy Ladies Dress" etc.

(iii) We will write content according to user thinking and mind set that what he wants and can search etc. Search Intent is very important and a big Ranking Impact.

For Example:

Suppose We are writing an Article on SEO then to add all things that a user wants or can search. like,

What is SEO?

Eligibility for SEO?

Future Scope of SEO?

Anything a user can search, must add in Article or available on Web Page that increase chance to show on SERP (Search Engine Result Pages).